Anime fans have long been at the mercy of gatekeepers. First, it was media importers, who brought over only the series they felt would work with American audiences. Later, it was the fansubbing community, who labored to bring their favorite shows to their peers through file-sharing services of dubious legality.
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Video streaming services changed all of that. Sites like Crunchyroll and Netflix provide all-you-can-watch viewing for a single monthly price, and it's completely legal. It's also far, far cheaper than physical media, which for imported shows and movies has been disgustingly high for decades. Plus, digital distribution means that there's no artificial scarcity, shipping fees, or physical overhead for the provider.